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Product & Service Design

Design thinking can be used to understand user needs, generate ideas, and validate solutions through prototyping and user testing.

The design thinking process typically includes five stages: Empathize, Define, Ideate, Prototype, and Test.

Empathize stage

designers gain a deep understanding of the users and their needs.

Define stage

They define the problem and set design criteria.

Ideate stage

They generate a wide range of potential solutions.

Prototype stage

They create a physical or digital representation of the solution.

Test stage

They gather feedback and iterate on the design.
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By using this approach

product and service designers can gain a deeper understanding of their users' needs and create solutions that are tailored to those needs.

Additionally, the iterative and experimental nature of design thinking allows for rapid prototyping and testing, which can lead to more innovative and effective designs.

Overall, using design thinking can lead to more user-centered and successful product and service designs.

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