Designing the Future of Human-Centered Innovation in the Middle East.
Our "C" process
A design and consulting company that specializes in design thinking and digital transformation , its mission is to equip businesses, entrepreneurs, and communities with the necessary human-centered design approaches and tools to foster innovative business solutions and improve skills.
Providing individuals with the skills and resources to foster creativity and drive innovation.
Our vision is to solidify our position as the leading design company in the MENA region. We aspire to be the cornerstone of product, service, and business model design in this dynamic landscape. Our mission lies in the commitment to implanting human-centered design within businesses and entrepreneurial endeavors across the Middle East , catalyzing digital transformation.
"Ms. Alaa is an expert in design thinking and innovative problem solving, and has successfully delivered impactful boot camps and trainings workshops which achieved high evaluation rates."
Managing Partner, Better Business
"Ms. Karss is a self-made determined entrepreneur, professional caliber, visionary with a mission to support others through sharing her gained experience and knowledge using innovative and relevant solutions."
Thanaa Al Khasawneh
Executive Director, BPWA
"Ala’a has great passion and drive. She inspires those around her with her energy and love for learning. Working with her was always a pleasure! "
Since 2017 we have been learning and experimenting with our design methodology.
From Silicon Valley to Jordan, we have had multiple successful projects among digital transformation and design thinking projects and had implemented those areas into the way we develop software up till the point at where we are specialized by C-SQUAD now.
In order to begin our creative process and ultimately produce a new product, service, or even a business model for the audience we are designing for, we begin the job that we do with passion out of a desire to understand what matters to people.