Unleash Your creative Potentials

Designing the Future of Human-Centered Innovation in the Middle East.

Our "C" process


A design and consulting company that specializes in design thinking and digital transformation , its mission is to equip businesses, entrepreneurs, and communities with the necessary human-centered design approaches and tools to foster innovative business solutions and improve skills.

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Vision & mission

Providing individuals with the skills and resources to foster creativity and drive innovation.

Our vision is to solidify our position as the leading design company in the MENA region. We aspire to be the cornerstone of product, service, and business model design in this dynamic landscape.
Our mission lies in the commitment to implanting human-centered design  within businesses and entrepreneurial endeavors across the Middle East , catalyzing digital transformation.
about us


Infusing Creativity

Ala'a Agha Karss

CEO, Founder

Ala'a Agha-Karss

An entrepreneur with a record of success, CEO and founder, digital transformation, human-centered design practitioner, TechWomen fellow, speaker, coach, trainer, and empowerment activist.
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Our leadership

Meet the team
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Our services

Shaping products, services, enterprises and bringing an exclusive fusion of initiatives for product design solutions

Our offerings empower organizations to unlock their utmost capabilities and realize their aspirations, embracing the boundless possibilities of digital transformation along the way.

Training Programs

Recorded & In-Person training programs for all levels.
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Coaching Programs

Cohort-based online coaching & mentoring programs.
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Product & Service Design

Directing a project based on what clients require done.
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Our story

Since 2017 we have been learning and experimenting with our design methodology.

From Silicon Valley to Jordan, we have had multiple successful projects among digital transformation and design thinking projects and had implemented those areas into the way we develop software up till the point at where we are specialized by C-SQUAD now.

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Unlock your creative potential with a simple conversation - message us now to see what we can achieve together!

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